Brief History Tree's
Company is the brainchild of Mrs. Monette A. Guevara, the lovely and avant-garde
Fleurinaire
wife of Domingo S. Guevara, Jr., who is the noted industrialist in the
field of electronics and automotive industry. The Guevara
family was responsible for forming the first 100% Filipino automotive
corporation in the Philippines and was given the Diamond Award for excellence
in production of Volkswagen Germany, its licensee. The company became a
byword in the electronics industry under the banner Radiowealth. This company
manufactured and distributed Radiowealth branded products under license
by leading brands such as Admiral refrigerators and airconditioners, RCA
and Raytheon TV's and stereo sets.
Monette, on the other hand, is the leading floral designer and Ikebana enthusiast. She reaped raves from local shows and eventually commissioned orders for Manila's elite circle as well as the diplomatic corps. The growing interest in her designs, left her no recourse but to put a company that specialized in the production of these items. It was then that the art of artificial tree designing came into focus together with the Terra Verde line (driftwood designs), which she made popular locally. It was during the early part of 1984 that TREE'S COMPANY , a division of International Trade Technology and Realty Development Corporation, came into being.
The company then went into an extensive research for new and innovative products that would satisfy both local and export markets. At present, its main product line consists of the following: 1.ARTISTIC TREES - These are made of natural trunks with polyurethane leaves, the more popular designs are the following: Benjamina, Double Trunk Benjamina, Multi Trunk, Nitida in sets of three or five groupings-single. Various foliage available are ficus, Palm, Banana, Coconut, Oak, Areca Palm, Bougainville, Weeping Ficus (Mango), Wisteria and Cycas Palm. 2. TERRA VERDE - Includes driftwood designs in Ikebana Style using various greens and exotic flowers. 3. BONSAI - These Japanese artificial trees are done in silk polyester leaves on specially pruned trunks with foliage of Ming Aralia, Mini Maple Ivy, Mini Polycias Friuticose, and others, intricately arranged. 4. KNOCK-DOWN PARTS - Include Oak Leaf (Pak-Pak Lawin), polyester foliage and other indigenous materials. 5. CANVAS HI-TECH TREES - Specially hand-crafted from canvas and comes in Natural and exotic colors of any size and design. 6. TERRARIUM - Special glass casing with copper fittings and artificial foliage in dish garden designs. 7. WHIMSICAL CHARACTERS - These are paper mache items that take the form and shape of fruits and vegetables. They have eyes, hands and feet that make them look more realistic. Design Capabilities: Our Design Department is composed of a team of experts headed by an In-House Designer, who plans and executes indoor landscaping such as hotels, restaurants, banks, office buildings, residential homes, etc... Below is a partial list of our satisfied clients who have patronized Tree's Company's services: 1.
Ramada Renaissance Hotel - Dusseldorf, Germany
2. Australian Gifts, Housewares Association
- Sydney, Australia
3. Club Maxim's - Anigua, Guam
4. Kuwait Shopping Mall - Kuwait
5. Seville Expo 1992 - Seville, Spain
6. Japan Plaza Guam, Guam
7. Taipei Airport - Taiwan, R.O.C. (picture
on the left)
8. The Palace of Sultan - Darussalam, Brunei
9. Europa Country Club - Singapore
10. Estrel Residence Congress Hotel - Berlin,
Germany
11. Pusan Sky Plaza - Seoul, Korea
12. Lotte A/D - Seoul, Korea
13. USAID Office - Roxas Boulevard, Manila
14. Silahis Hotel - Roxas Boulevard, Manila
15. Security Bank and Trust Company - Manila
16. McDonalds Ortigas - Greenhills, San Juan,
Metro Manila
17. Pacific Star Building - Makati Avenue,
Makati City
18. Ninoy Aquino International Airport, VIP
Lounge - Pasay City
19. Cathay Pacific at NAIA VIP Lounge - Pasay
City
20. Ritz Hotel for First Pacific Holdings
- Makati City
21. Hotel Intercontinental Manila - Makati
City
22. Manila Peninsula Hotel - Makati City
23. Hyatt Hotel - Roxas Boulevard, Pasay City
24. Ever Emporium - Ortigas
25. Universal Motors Corp. - Makati City
26. Kentucky Restaurant - EDSA
27. Golf Library - Ortigas
28. City Bank Tower - Makati City
29. Red Ribbon Restaurant (All Branches)
30. Le Couer de France (Shangrila Plaza) -
EDSA
31. Barrio Fiesta Restaurant - SM SouthMall
- Las Pinas
32. Cafe Elysee - SM Megamall & SM Southmall
33. Ayala Center Christmas Decorations
34. to 48. Several Christmas Decorations of
Hotels, Automotive Dealers, etc...
To add to the above projects, we also have executed several Live Plant Landscaping in the local market: 1. LPL Mansion 2. LPL Plaza 3. LPL Center 4. Levitown Paranaque 5. Levitown Villas, Paranaque 6. General Roberto Zafra's Residence 7. Arch. Johnny Pua's Residence 8. Eng. Nelson Salazar's Residence 9. Domingo's Residence 10. Matabungkay Beach Resort
We have participated in International Trade Fairs in Frankfurt, Germany; North Carolina, USA; Hamburg, Germany; San Diego, USA; Seoul, Korea; The Netherlands; Nurnberg, Germany; Ambiente, Germany; from 1988 todate. Offices: Our office is located in the heart of bustling Mandaluyong City, a 15 minute drive to Makati City, the commercial district. Recently, we have opened our store outlet at SM MegaMall. Our factory is located in San Mateo, Rizal, a one hour drive from our Mandaluyong office. It has a total area of 1,160 SQ. meters for assembly and sun/air drying space. Production Technique: Two major drying/smoking ovens have been built to ensure a continuous availability of processed trunks the whole year round and a special chemical formulation specifically developed by the company against growth of wood pests and fungus. This technique allowed us to extend guaranty to clients for a period of two years on all our wood products. Production Personnel: Over a hundred skilled and regular employees to the various sections of the factory.
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